The latest market intelligence report offers valuable insights into the prevailing growth opportunities for the global Video Audience Measurement market and its intensely competitive scenario. The insightful data and information in the report have been gathered from a wide range of primary and secondary sources. This market report on Video Audience Measurement provides detailed information about the latest developments, trade regulations, import-export analyses, production analysis, and value chain optimization. It also analyses the impact of localized market players.
The global video audience measurement market size was significantly robust in 2020 and is expected to register a rapid revenue CAGR growth over the forecast period. Increasing number of viewers on Over-The-Top (OTT) media platforms, rising preference for Internet of Things (IoT) devices, increasing video content among rapidly expanding audiences during and after COVID-19 lockdowns and social distancing norms, and rising investment in RD activities by key market players are key factors driving revenue growth of the global video audience measurement market. Also, advancements in connectivity and digital electronics and entertainment technologies have changed the concept of the television set, and the advent of smart TV sets with Internet connectivity has further resulted in more enhanced viewer experience.
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Key market aspects studied in the report:
Market Scope: The report explains the scope of various commercial possibilities in the global Video Audience Measurement market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.
Competitive Outlook: The leading companies operating in the Video Audience Measurement market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.
Report Objective: The primary objective of this report is to provide the manufacturers, distributors, suppliers, and buyers engaged in this sector with access to a deeper and improved understanding of the global Video Audience Measurement market.
Competitive Terrain:
The global Video Audience Measurement industry is highly consolidated owing to the presence of renowned companies operating across several international and local segments of the market. These players dominate the industry in terms of their strong geographical reach and a large number of production facilities. The companies are intensely competitive against one another and excel in their individual technological capabilities, as well as product development, innovation, and product pricing strategies.
The leading market contenders listed in the report are:
Comscore, Inc., Numeris, NPAW, VideoAmp, Inc., TVBEAT, INC., TVSquared, Samba TV, Inc., TVision Insights, tv, Inc.
The research study examines historic data from 2018 and 2020 to draw forecasts until 2028. The timeline makes the report an invaluable resource for readers, investors, and stakeholders looking for key insights in readily accessible documents with the information presented in the form of tables, charts, and graphs.
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Market Segmentations of the Video Audience Measurement Market
This market is segmented based on Types, Applications, and Regions. The growth of each segment provides accurate forecasts related to production and sales by Types and Applications, in terms of volume and value for the period between 2020 and 2028. This analysis can help readers looking to expand their business by targeting emerging and niche markets. Market share data is given on both global and regional levels. Regions covered in the report are North America, Europe, Asia Pacific, Latin America, and Middle East Africa. Research analysts assess the market positions of the leading competitors and provide competitive analysis for each company. For this study, this report segments the global Video Audience Measurement market on the basis of product, application, and region:
Segments Covered in this report are:
Video Device Outlook (Revenue, USD Billion; 2019–2030)
- TV Smart TV Sets
- Laptops
- Desktops
- Tablets
- Connected Devices
- Smartphones
- Others
End-Use Outlook (Revenue, USD Billion; 2019–2030)
- Media Owners
- Media Agencies Brands
- Media Industry
Regional Outlook (Revenue, USD Billion; 2019–2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Spain
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East Africa
- Saudi Arabia
- UAE
- Israel
- Rest Of MEA
- North America
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Regional Outlook of the Video Audience Measurement Market
The global Video Audience Measurement market has been categorized into several important geographical regions, including North America, Europe, Asia Pacific, Latin America, and Middle East Africa. In this section, authors of the report have studied the presence of the global Video Audience Measurement market across major geographies. Moreover, the estimated market share, market size, revenue contribution, sales network and distribution channel, and other crucial elements of each regional segment have been detailed in the report.
Key Points of the Geographical Analysis:
- Data and information related to the consumption rate in each region
- Estimated increase in the consumption rate
- Proposed growth of the market share of each region
- Geographical contribution to market revenue
- Expected growth rate of the regional markets
Key reasons to buy the Global Video Audience Measurement Market report:
- The latest report comprehensively studies the global Video Audience Measurement market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
- The report offers an insightful analysis of the regional outlook of the market.
- It offers a detailed account of the end-use applications of the products services offered by this industry.
- The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.
Table of Contents
- Executive Summary
- Research Methodology
- Market Overview
- Regional Landscape
- Global Market Analysis and Forecast by Types
- Global Market Analysis and Forecast by Applications
- Global Market Analysis and Forecast by Regions
- North America Market Analysis and Forecast
- Europe Market Analysis and Forecast
- Asia Pacific Market Analysis and Forecast
- Latin America Market Analysis and Forecast
- Middle East Africa Market Analysis and Forecast
- Competitive Landscape
In conclusion, the Video Audience Measurement Market report is an exhaustive database that will help readers formulate lucrative strategies. The Video Audience Measurement Market report studies the latest economic scenario with value, drivers, constraints, growth opportunities, challenges, demand and supply ratio, production capacity, import/export status, growth rate, and others. Additionally, the report also undertakes SWOT Analysis and Porter’s Five Forces Analysis to study the leading companies.
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