USER PERSONA [BUSINESS GLOBAL]
Table 01: DEMOGRAPHICS
| Data Points | Answers |
|---|---|
| Name | Jennifer Smith |
| Age | 34 |
| Occupation | Marketing Manager |
| Annual Income | $80,000 |
| Marital Status | Married |
| Family Situation | Two children, aged 5 and 8 |
| Location | New York City, USA |
Table 02: USER DESCRIPTION
Jennifer Smith is a 34-year-old marketing manager based in New York City. She is married and has two children aged 5 and 8. Jennifer has a stable annual income of $80,000. As a working professional and a parent, she leads a busy and active lifestyle.
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Table 03: PSYCHOGRAPHICS
| Data Points | Answers |
|---|---|
| Personal Characteristics | Ambitious, organized, detail-oriented |
| Hobbies | Running, reading, photography |
| Interests | Marketing trends, personal development |
| Personal Aspirations | Climb the corporate ladder, achieve work-life balance |
| Professional Goals | Lead successful marketing campaigns, increase brand awareness |
| Pains | Lack of time, work-family balance |
| Main Challenges | Keeping up with industry changes, managing workload |
| Needs | Efficiency, tools for project management |
| Dreams | Start her own marketing consultancy |
Table 04: SHOPPING BEHAVIORS
| Data Points | Answers |
|---|---|
| Budget | Moderate |
| Shopping Frequency | Regularly |
| Preferred Channels | Online, retail stores |
| Online Behavior | Researches extensively, compares prices and reviews |
| Search Terms | "Marketing tools," "project management software," "marketing trends" |
| Preferred Brands | Recognized and established marketing software providers |
| Triggers | Discounts, recommendations from trusted sources |
| Barriers | Lack of product reviews, complicated purchase processes |
